About D4AD

Choices about education and job opportunities are among the most consequential decisions that individuals will make for their financial well-being. Yet, most people – especially low-income Americans from disadvantaged backgrounds – make these decisions with less data-driven insight than is the case when choosing a movie to watch at night.  An estimated 13 million Americans are unemployed or underemployed, in many cases because they don’t know where to go to get the information they need to navigate the labor market. Opportunities are out there, but workers are simply not able to find them or to get the training needed to obtain them. This not only hurts the neediest in our society—low-income Americans from disadvantaged backgrounds—but also hurts overall economic growth as productive jobs and skill needs go unfilled.

The Data for the American Dream (D4AD) initiative aims to support innovative efforts to expand access to education and career data through partnerships that might include both public and private agencies and organizations. The goal of the D4AD initiative is to help students and jobseekers make better career decisions in a changing economy through data-driven information, and especially to help low-income, lower-skilled, underemployed, and unemployed Americans access better jobs and education opportunities.

D4AD Grantees

Colorado Workforce Development Council

Powered by a multi-agency, public-private data trust, My Colorado Journey  will unite the existing fragmented ecosystem of data and allow for the creation of new datasets that connect services, programs, and education and employment opportunities.

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Michigan Department of Technology, Management & Budget

Operating in partnership with Michigan’s Department of Labor and Economic Opportunity, a regional workforce development system, and academic and research institutions, this project will focus on creating a suite of tools that will aid displace workers and unemployed or low-income individuals in making the transition to successful, sustainable employment.

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New Jersey
Department of Labor

Targeted at customers of the state’s human services programs and other disadvantaged populations, New Jersey’s D4AD project will build an interactive website containing smart disclosure tools that will help jobseekers make informed decisions about training. Project partners include state agencies and organizations from the non-profit and private sectors and academia.

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Addressing Inequities brief now available! Visit the Resources page where you’ll find this brief that examines the particular economic, employment and educational challenges faced by Black and Latino workers, why it is imperative that workforce development systems address the needs of these workers, and how the Data for the American Dream initiative is tackling these challenges.


Impacting Your Audience brief now available! Head over to the Resources page where you’ll find this brief guide for practitioners, policymakers, and researchers seeking to develop processes for increasing the use, effectiveness, and success of jobseeker tools.


Check out NJ D4AD’s Medium blog  Engineering Matters: An Interview with Team D4AD’s Lead Engineer Anne LoVerso to learn more about the team’s user-centered approach.


The Communicating with Vulnerable Workers About Resources, Training, and Improving Job Prospects brief synthesizes existing research about how to communicate effectively with low-income, lower-skilled, unemployed, and underemployed workers. It reviews challenges and strategies about communicating with these workers and suggests the implications for workforce agencies in connecting with these workers. 






Visit http://D4AD.com/resources where you’ll find a new brief on the particular economic, employment & educational challenges faced by Black and Latino workers, why it is imperative that workforce development systems address the needs of these workers, and D4AD's related efforts.

Looking forward to hearing more about how Americans feel about navigating the world of work and applying insights to our work with our D4AD sites addressing educational, employment, & economic inequalities & inequities by connecting workers to better education and career pathways

Strada Education Network@stradaeducation

Join us on November 12 at 2:00 pm ET as we explore how Americans feel about navigating the world of work and whether they still believe education will lead to career success. Register: https://hubs.la/H0znkGy0

Preview new analytic findings on which jobs of the 21st century offer promising mobility opportunities for U.S. workers without 4-year degrees during The Changing Economy and Future of Work learning session today from 2 pm-3 pm EST. Register: http://ow.ly/1eXr50Ccvex

Have you read our new brief on strategies for successfully implementing jobseeker tools? Head over to http://ow.ly/mFpV50C7dRA to read "Impacting Your Audience"!
We'll also be sharing lessons learned during our virtual learning session today. Register: http://ow.ly/pV8P50C7dRB

We thank our panelists from @USCCFoundation @credly @skillsengine for kicking off our Fallapalooza learning sessions w/ great conversation & resources regarding skills. We invite you to join us for our two other public sessions. Learn more & register here: https://d4ad.com/news/

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