About D4AD

Choices about education and job opportunities are among the most consequential decisions that individuals will make for their financial well-being. Yet, most people – especially low-income Americans from disadvantaged backgrounds – make these decisions with less data-driven insight than is the case when choosing a movie to watch at night.  An estimated 13 million Americans are unemployed or underemployed, in many cases because they don’t know where to go to get the information they need to navigate the labor market. Opportunities are out there, but workers are simply not able to find them or to get the training needed to obtain them. This not only hurts the neediest in our society—low-income Americans from disadvantaged backgrounds—but also hurts overall economic growth as productive jobs and skill needs go unfilled.

The Data for the American Dream (D4AD) initiative aims to support innovative efforts to expand access to education and career data through partnerships that might include both public and private agencies and organizations. The goal of the D4AD initiative is to help students and jobseekers make better career decisions in a changing economy through data-driven information, and especially to help low-income, lower-skilled, underemployed, and unemployed Americans access better jobs and education opportunities.

D4aD Grantees

Colorado Workforce Development Council

Powered by a multi-agency, public-private data trust, My Colorado Journey  will unite the existing fragmented ecosystem of data and allow for the creation of new datasets that connect services, programs, and education and employment opportunities.

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Michigan Department of Technology, Management & Budget

Operating in partnership with Michigan’s Department of Labor and Economic Opportunity, a regional workforce development system, and academic and research institutions, this project will focus on creating a suite of tools that will aid displace workers and unemployed or low-income individuals in making the transition to successful, sustainable employment.

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New Jersey
Department of Labor

Targeted at customers of the state’s human services programs and other disadvantaged populations, New Jersey’s D4AD project will build an interactive website containing smart disclosure tools that will help jobseekers make informed decisions about training. Project partners include state agencies and organizations from the non-profit and private sectors and academia.

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Check out our blog post providing a brief summary of the jobs report released August 7, 2020 and how it relates to the D4AD initiative. 


Communicating with Vulnerable Workers About Resources, Training, and Improving Job Prospects Now Available This brief synthesizes existing research about how to communicate effectively with low-income, lower-skilled, unemployed, and underemployed workers. It reviews challenges and strategies about communicating with these workers and suggests the implications for workforce agencies in connecting with these workers.


Making Data Work for Low-Income, Lower-Skilled, Unemployed, and Underemployed Individuals seeks to identify potentially successful approaches to help fulfill the transformational promise of big data in the education realm for these key populations. The accompanying one-pager distills this brief and recommendations for impacting target audiences.







We remember the late Justice Ginsburg for her defense of the Equal Protection Clause & role in creating more just conditions for all workers. D4AD sites are working to address educational, employment, & economic inequalities & inequities by connecting workers to better pathways.

Thrilled our MI grantees had an opportunity to speak at the #MWConf about the State of MI's partnership w/ @UpjohnInstitute, @MichWorksAssn & @MiWorksSW.Read more about this effort to provide personalized career pathway recommendations to job seekers here: https://d4ad.com/home/michigan/

Mich. Labor Market Info. and Strategic Initiatives@MILMISI

We're excited about this partnership and project! @D4ADream https://twitter.com/MichWorksAssn/status/1306235949181960192

IN 30 MINUTES we will be live-tweeting during Bold Leaders In Learning w/ JFF Prez&CEO @MariaKFlynn! Stay tuned for this chat about the history of upskilling & reskilling in our workforce and adapting to the future of the workplace. Join here: https://zcu.io/ocnm @BusteedBold

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