About D4AD

Choices about education and job opportunities are among the most consequential decisions that individuals will make for their financial well-being. Yet, most people – especially low-income Americans from disadvantaged backgrounds – make these decisions with less data-driven insight than is the case when choosing a movie to watch at night.  An estimated 13 million Americans are unemployed or underemployed, in many cases because they don’t know where to go to get the information they need to navigate the labor market. Opportunities are out there, but workers are simply not able to find them or to get the training needed to obtain them. This not only hurts the neediest in our society—low-income Americans from disadvantaged backgrounds—but also hurts overall economic growth as productive jobs and skill needs go unfilled.

The Data for the American Dream (D4AD) initiative aims to support innovative efforts to expand access to education and career data through partnerships that might include both public and private agencies and organizations. The goal of the D4AD initiative is to help students and jobseekers make better career decisions in a changing economy through data-driven information, and especially to help low-income, lower-skilled, underemployed, and unemployed Americans access better jobs and education opportunities.

D4aD Grantees

Colorado Workforce Development Council

Powered by a multi-agency, public-private data trust, My Colorado Journey  will unite the existing fragmented ecosystem of data and allow for the creation of new datasets that connect services, programs, and education and employment opportunities.

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Michigan Department of Technology, Management & Budget

Operating in partnership with Michigan’s Department of Labor and Economic Opportunity, a regional workforce development system, and academic and research institutions, this project will focus on creating a suite of tools that will aid displace workers and unemployed or low-income individuals in making the transition to successful, sustainable employment.

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New Jersey
Department of Labor

Targeted at customers of the state’s human services programs and other disadvantaged populations, New Jersey’s D4AD project will build an interactive website containing smart disclosure tools that will help jobseekers make informed decisions about training. Project partners include state agencies and organizations from the non-profit and private sectors and academia.

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WICHE brief now available! “Making Data Work for Low-Income, Lower-Skilled, Unemployed, and Underemployed Individuals” seeks to identify potentially successful approaches to help fulfill the transformational promise of big data in the education realm for these key populations. The accompanying one-pager distills this brief and recommendations for impacting target audiences.


Xavier Hughes joins the NJ D4AD team as product director. Check out NJ D4AD’s Medium blog post to learn more about Xavier Hughes and NJ D4AD’s accomplishments to date.


D4AD is on Twitter! Follow @D4ADream for updates on the D4AD pilot sites and news related to the goals of the D4AD initiative.





New resource alert! Check out the “Making Data Work for Low-Income, Lower-Skilled, Unemployed, and Underemployed Individuals” brief and accompanying one-pager at http://d4ad.com/resources/ to learn more about the available research and recommended strategies!

There's so much to learn and so many insights to gain at The Forum, powered by NAWB. We've just launched registration for #Forum2020! Visit our revamped website and take advantage of the #earlybird discount before it's too late: https://forum.nawb.org/

The two biggest levers for improving people’s lives at scale are technology and government. We put them together.

Join us and @USDS in DC on March 11 to find out how you can work on things that matter: https://okt.to/zUr1Si

Check out this two-page Lumina Foundation issue paper on recent research illustrating some of the challenges the nation faces as we prepare for the future of work and our shared responsibility in ensuring everyone thrives in the emerging world of work: https://www.luminafoundation.org/files/resources/the-future-of-work.pdf

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